Making the European Green Deal more inclusive and enabling behavioural change

2022-2025

Horizon 2020 / european commission

For a fair and inclusive Green Deal

Policy

GENDER+

POLICY DESIGN

CO-CREATION

SOCIAL INNOVATION

Within the broader context of the climate crisis and the European Green Deal, ACCTING endeavoured to understand the impact of environmental and climate policies on existing inequalities and vulnerable groups. It also looked at how to motivate more pro-environmental behavioural changes among both individual and collective actors, empowering people to adapt their behaviour in a variety of areas (energy usage, food consumption, transport choices).

Across two cycles of research and co-creation, evidence was translated into action ideas, recommendations for policymakers and other stakeholders, pilot initiatives and priorities for future research

Yellow Window participated in specific research lines and utilised the Open Studio approach (as developed in the RESISTIRÉ project) to explore research findings with policymakers, civil society, researchers and other experts in a participatory way, as well as to develop ideas for possible solutions.

Bauer Media Outdoor Belgium (formerly ClearChannel Belgium) was submitting a proposal to win the contract for outdoor advertising and informational signage outside metro stations in Brussels. They approached Yellow Window due to our long-standing relationship with the local operator (STIB/MIVB) and our experience in designing for the particular aesthetic environment of the city.

"ACCTING has fruitfully combined three strands of learning: case mapping of inclusive bottom-up initiatives, action-research pilot cases, and multi-stakeholder ‘open studios’."

Dr Lara Houston
Research Fellow, Global Sustainability Institute and ACCTING Advisory Board member

A multi-faceted approach 

ACCTING engaged in research along eight distinct ‘research lines’, which covered a variety of topics such as disaster management, land use and biodiversity, energy communities and energy poverty, energy efficiency in SMEs, food security and food values, and sustainable travel and transport choices. All research lines maintained a focus on the various inequalities and vulnerabilities that might influence outcomes in these varied domains. 

ACCTING combined different forms of evidence to understand these inequalities and identify opportunities for more inclusive policy responses and societal initiatives. 

OPEN STUDIOS: TURNING EVIDENCE INTO IDEAS FOR ACTION

Yellow Window had previously developed the participatory Open Studio methodology, and adapted its concept to fit the specific areas of study in ACCTING over two research cycles. 

Research findings were translated in, e.g., personas and Better Stories, which provided the starting point for structured co-creation. Participants explored the challenges identified through the research, brought different perspectives and expertise into the discussion and developed ideas for possible responses. 

The Open Studios created a clear pathway between evidence, collective exploration and action ideas

Inspiring initiatives & better stories

ACCTING engaged in a mapping of inspiring bottom-up initiatives across the EU and beyond, and across the various research lines. These helped to inform the abovementioned Better Stories, which illustrate how the same crisis can be experienced differently depending on intersecting inequalities and how individual experiences are shaped by wider policies, institutional capacities and structural conditions.

The concept encouraged the project to look beyond documenting problems and consider alternative responses and possibilities for change.   

Bauer Media Outdoor Belgium (formerly ClearChannel Belgium) was submitting a proposal to win the contract for outdoor advertising and informational signage outside metro stations in Brussels. They approached Yellow Window due to our long-standing relationship with the local operator (STIB/MIVB) and our experience in designing for the particular aesthetic environment of the city.

“There is always a better story than the better story.”

Dina Georgis

From ideas to policies and actions

The Open Studio process fed into the project’s wider solution-development work, including operational recommendations, pilot actions and agendas for future research

This created a connected process from understanding inequalities to exploring possible responses and translating project learning into resources for policy and practice. In particular, the ten pilot actions that were launched offered tangible benefits to people on the ground and generated valuable insights for future societal initiatives. 

Most of the pilots covered individual research lines; for instance, Todas en bici (led by aquí in Barcelona, Spain) focused on transport choices, aiming to make cycling more accessible and inclusive by connecting cycling activism with social justice struggles. Another example is Echoversity (led by EcoMuseum Zagori in Zagori, Greece) which bolstered local citizen science and awareness campaigns in order to record and conserve the biodiversity of the region. 

Moreover, two of the pilot projects transcended the research lines and facilitated positive action across a variety of themes: Uključi se! (led by the Young Researchers of Serbia) set up a digital platform that brings together volunteers with organisations that have need of them to help carry out their pro-environmental initiatives. School goes green (led by Per Esempio in Palermo, Italy) engaged students in secondary education, motivating them to participate in sustainable initiatives and mentoring them on activism and sustainability. 

More information at the following links:

This project has received funding from the European Union’s Horizon 2020 research and innovation programme
under grant agreement No 101036504

Related work:

Project Name
A zero-tolerance approach to gender-based violence in research and academia
GenderSAFE
Project Name
Turning research on pandemic inequalities into practical action
RESISTIRE

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